If you have a website and its getting LOTS of traffic but you aren’t getting many sales, you either in a market not conducive to selling products online OR YOUR website is not selling very well.
If so then here is a quick checklist for you.
- Is your ad or product link featured prominently ?
- Is your ad / affiliate link getting clicks ? (Use a tracking system such as Google Analytics )
- Try to improve and optimize your website so that you get more click thrus and sales. ( Use split testing software )
Here is a run down of some of the best split testing software out there.
- Google Website Optimizer – In first place and also free, we have GWO or Google Website Optimizer. GWO is not easy to use but, once installed, it does function well. I could explain it here but really Google does a much better job – so check out GWO here. Google Website Optimizer is free however you will need a Google Adwords account to get signed up. ($5 one time charge). One negative about GWO, is that it mangles your HTML code a bit.
Another interesting blog post — that I found out in my research was on how to split test wordpress themes to see which theme will get an improved meaning lesser bounce rate — http://www.leewillis.co.uk/how-to-split-test-wordpress-themes/ – how to split test wordpress themes – something I have been waiting for myself !
One final suggested practice is to name all off your outgoing links similarly and set a goal in Google Analytics for all simliarly named link as I have explained here — http://fieldsmarshall.com/8-tips-for-tracking-with-google/ – and then either use the gocodes plugin or the pretty link plugin for wordpress – to track clickthrus.
